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Social Media Marketing

No comments · Posted by Maryann Mason

Social Media sites such as  Facebook, Twitter, LinkedIn (just to name a few) are the gateway where thousands of Network Marketers and business owners are going to generate business leads and to connect with others.

Is it really possible to meet people, share a business concept and sponsor others into your business without that face to face experience which we are taught about in our Network Marketing business? Can a person really build strong relationships using the internet?  

The answer is positively yes, and to be effective online, there are a few areas you’ll want to establish for yourself such as your goals, your target market and providing valuable information on a consistent basis.

Participation in Social Networking Sites should always focus on creating trust and building relationships. Meeting people online follows the same basic principles as meeting people offline - say hello; ask questions, post positive comments and be genuinely interested in your online connections and their interests.

One incredible tool with social sites is the power to create a profile about yourself. With one click, your friends can visit your profile page and learn more about all aspects of you, including your business. Make your profile very broad; and keyword rich. Make it about more than just your business and you’ll attract people of many interests.

What are your interests? Where do you like to travel and vacation? Do you have children, pets, grandchildren? What are your hobbies? What clubs and organizations do you belong to? Share alot about yourself so your prospects can get to know you. Always share some information about your business, but keep it simple and always include your picture. 

You can quickly develop a network of contacts online through the “friend request” and "groups” features offered by most social sites. As you seek out people with whom you share common interests, you can network and connect with their database of contacts as well to grow your online database.

Don’t hesitate to make contacts with people in other companies. You never know who might be looking for a change, or who you can develop a referral relationship with. Each person you connect with has the potential to put you in contact with hundreds and even thousands of others. 

Now, the idea is NOT to blast into an online community, spamming everyone with your product and your opportunity. Many people on these forums are turned off by Network Marketers and the Network Marketing Profession as a whole because of those who do nothing but push their opportunity.  The time to tell someone about your business is when they ask you about what you do; where you work, etc. Or, if they visit your profile, they can learn more about you and it’s their choice to do so. 

When you enter into a community or a friendship online always be thinking about how you can add value and resist the temptation to talk about yourself or what might be in it for you. Ask questions; offer ideas and advice if people are asking; share your personal stories and what has helped you. Share valuable information and links so others can benefit and learn. Post motivational quotes and build rapport with your subscribers. Ultimately, people will click your page to get more information about you and what you do. 

Gain trust by being authentic, honest and genuine. Build a presence and through that presence, you will build a following.  Be consistent and be a contributor. Set yourself apart from many of the others who are just there to promote themselves. 

Building a successful business of any kind takes time, commitment and patience. Developing a following of potential friendships, prospects and partnerships online requires consistency.  Have a daily and weekly action plan for visiting and contributing to each social network site you belong to and stick to it.

As your name becomes seen and known people will begin to seek out more information about you. You will establish yourself as credible, trustworthy and knowledgeable. People will begin visiting your website and requesting more information from you. This is your goal.

Here are some guidelines to follow -

Always use your full, real name.
Never bash or trash another company.
Offer valuable ideas and suggestions.
Don’t advertise, be subtle.
Be a consistent visitor, and establish yourself.
Always be honest, ethical and have integrity.
Give up your need to be right when a topic comes up that you disagree with.

The only secret to mastering this form of online recruiting is to simply “show up” regularly and have integrity. The ultimate goal is getting people to come to YOU! Have fun, meet new people and watch your business explode by building authentic lasting relationships.

To Your Success,

Maryann Mason





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